The Gap Magnet Problem
Client:
Critical Materials Innovation Hub
Role:
Writer & Producer
Year:
2022
Project Overview
The Critical Materials Innovation Hub (formerly "Institute") wanted an industry-focused video that would promote its new research into cerium-based magnets that might answer a gap in the market. Part of the trouble was that the lead scientist in this instance had an accent, and was very camera-shy! However, I felt strongly that his voice would be the best-suited to selling this technology, and I think Palasyuk comes across as competent and well-spoken in this video, which went on to assist in this team's submission to the R&D 100 Awards.
