Marlee Baldridge

Marlee Baldridge

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Marlee Baldridge

Science Communication
+ Project Management

Do you need a stellar science video for industry experts? Or a launch plan for a news product to reach profitability in three years? I've done both.

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8+ years of experience

Marlee Baldridge

Science Communication
+ Project Management

Do you need a stellar science video for industry experts? Or a launch plan for a news product to reach profitability in three years? I've done both.

Icon

8+ years of experience

Brand Logo
Icon

Marlee Baldridge

Science Communication
+ Project Management

Do you need a stellar science video for industry experts? Or a launch plan for a news product to reach profitability in three years? I've done both.

Icon

8+ years of experience

Brand Logo
Icon

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Work info

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Work info

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Work info

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Client:

Freelance

Role:

Reporter, Illustrator & Developer

Year:

2018

Project Overview

Our task was to reimagine Credix Bank’s mobile banking experience from the ground up. With customers increasingly using mobile as their primary banking channel, the app had to deliver trust, speed, and convenience. We focused on a customer-first design that demystifies banking operations while elevating user control over their finances.

Our Approach

We began with a complete UX audit of the existing app, followed by customer interviews and competitive mapping. Using insights from this research, we crafted intuitive flows, improved transaction visibility, and minimized cognitive load with clear visual hierarchy. Accessibility, security, and localization were tightly integrated to meet regulatory needs across user bases. Our UI design emphasized both clarity and warmth—using typography, spacing, and iconography to create a calming digital experience.

Key Features
  • Transaction Feed with Smart Categorization

  • Biometric Authentication & Card Control Tools

  • Scheduled Payments & Bill Reminders

  • Spend Insights with Weekly Reports

  • In-app Chat with Live Support

Get your science to its audience.

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Get your science to its audience.

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Get your science to its audience.

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